We have provided our advertised liquor pricing data or compliance auditing services to the following companies

• Lion Breweries Ltd
• Pernod Ricard NZ Ltd
• Beam Global NZ Ltd
• Super Liquor Holdings Ltd
• Fosters NZ Ltd
• Alcohol Advisory Council
• Independent Liquor
• Sacred Hill / Gunn Estate
• The Mill
• Hancocks Wine & Spirit Merchants

WHAT DO LIPS CLIENTS SAY ABOUT OUR LIQUOR PRICING SERVICES?

"LIPS data provides our business with a measure of advertised activity by brand and account - frequency and share of voice. This information is supported by actual price points achieved in the market place. Given the high percentage of wine sold on promotion, this information becomes critical in measuring the execution effectiveness of our commercial plans."

Kevin Mapson - National Trading Manager - Convenience, Pernod Ricard (NZ) Ltd

"LIPS provides visibility of a key marketplace lever for the liquor industry, that of consumer price advertisements. LIPS as a single source of data allows Lion to work with its retail partners to assess and target the most effective advertisements for maximising performance. "

Neill Arnold - Marketplace Performance Manager, Lion Breweries Ltd

“We found the LIPS data to be a quick way to establish the market's special prices / offers on products sold by other liquor retailers through the various media types within New Zealand."

John Sutherland – Chief Executive Officer, Super Liquor

“LIPS provides accurate, up to date liquor information beneficial to our everyday business."

Bruce Priddy - Brand Manager, Jim Beam

“I have found LIPS service to be a fast and effective way of monitoring promotional compliance levels in the industry to ensure Fosters' New Zealand receive an acceptable ROI."

Darryl Holt - National Key Accounts Manager, Fosters Group New Zealand