Benefits of using LIPS Advertised Liquor Pricing Reports

The key points of difference between LIPS advertised liquor pricing reports and competitors’ data are:

LIPS track grocery, retail chains and independent liquor advertising
LIPS monitor mailer and newspaper liquor advertising
LIPS record a very extensive range of data from each advertisement
LIPS data is very easily filtered and sorted
LIPS data is very timely (ie advertised pricing is generally available 1 - 2 days following publication)
LIPS have history data available from 01 November 2003

The following are just a few of the key benefits our clients obtain from subscribing to LIPS advertised liquor pricing reports.

Identify the promotion frequency, pricing depth and media reach of your liquor advertising vs competitors
Monitor your share of liquor advertising vs your competitors
Integrate LIPS liquor pricing information with sales data to measure the incremental sales lifts and the effectiveness of advertised vs non-advertised liquor promotions
Excellent tool for evaluating pricing strategies for new liquor products
Compare and review your advertised liquor pricing history against competitors for the development of more effective liquor promotion plans
Evaluate retailer compliance to agreed liquor advertising activity
Monitor suppliers’ brand pricing and promotion deals across key liquor retailers
Assess print media compliance to the advertising brief
Allows liquor suppliers and liquor retailers to monitor market trends and identify growth opportunities
Save time and money by outsourcing your advertised liquor pricing data requirements

Liquor Advertising Trends