Liquor Prices Advertised in New Zealand

Liquor Information Pricing Services (LIPS) monitors advertised retail liquor prices and promotion activity throughout New Zealand.

Established in November 2003, the vision for LIPS is to accurately record all liquor pricing advertised in the print and electronic media through-out New Zealand. LIPS record all beer prices, wine prices, spirits prices and RTD prices (Ready To Drink pre-mixed spirits) advertised nationwide.

The pricing data is uploaded to this website where various liquor pricing reports are available to be viewed and downloaded. LIPS also has a Chart-Builder for users to create their own graphs and identify advertising and pricing trends instantly by alcohol type, products, suppliers, retailers and regions. Liquor suppliers and retailers use the information to analyse promotion trends on alcohol, brands and competitors, and develop pricing strategies to improve their own sales performance.

LIPS also provides other services including pricing analysis, liquor advertising reviews, and promotion compliance auditing.

SPECIAL OFFERS

FREE Chart-Builder Demo

LIPS new Chart-Builder enables users to instantly identify advertising and pricing trends by alcohol type, product, sales channel, retailer and region. Create your own charts and reviews which update with new data each time you login. View our FREE Chart-Builder Demo now. For further information Email us now.

LIPS' Segment Snapshot

Need a quick review of advertising and pricing trends by alcohol category? LIPS new 'Segment Snapshot' identifies key insights from promotion activity on the liquor segment of your choice. The concise 7 page review captures integral market intelligence on leading category brands, suppliers, retailers and selected products. For more information, view our sample Bourbon Segment Snapshot now, or Email us now to order your copy for $499 +GST.

New Liquor Pricing Reports From $20 Per Month - Single Products

Nominate the individual alcohol product or products you wish to monitor advertised pricing of, and LIPS will email you these reports from as little as $20 per month (ex GST), per product, per retail channel. Choose from grocery, retail chains and independent liquor outlets. Email us for our per product rate card and more information about our advertised liquor pricing reports.

New Liquor Advertising Reports with Consumer Incentives

LIPS are now providing a new online report filter to download advertised liquor promotions containing consumer incentives. Track the types and frequency of incentives being offered with liquor products, including Fly Buys, ‘gift with purchase’ and ‘enter to win’ type promotions. Email us for for more information and a FREE preview sample.

Liquor Advertising Trends